This combination was needed by the developers to create a three-dimensional effect. It features four grays and two reds: Silver Sand, Gainsboro, Platinum, Bright Gray, Chinese Brown, and Jasper. Now the palette is not so bright, although it is also diverse. “M” is not one of these fonts: it was created from the ground up specifically for Gmail.Īnother coincidence with the Google brand name is the color scheme because it is used to alternate multicolored letters. For the “a,” “i,” and “l,” the designer chose Myriad Pro sans serif because he didn’t like the way the lowercase “a” looked in the Catull character set. For “G,” Dennis Hwang used the Serif Catull, which is best known for the Google logo. The similarity is emphasized by the gray shadows formed by the intersection of geometric shapes under the “M.”īefore the emblem was so minimal and had the word “Gmail” in it, it combined two different fonts. Moreover, the logo shows the reverse side of the envelope because the middle lines “M” run along the closing flap’s edge. It looks like a real postal mail envelope. The Gmail graphic is shaped like a rectangle with rounded corners. This option was first used in a mobile application and only appeared on Google and Gmail sites. The designers considered the well-known symbol to be self-sufficient, so they removed the rest of the letters.
Gmail has taken a simplification path, leaving the most important thing: the big red “M” in the form of an envelope. But the changes were not global: the developers only removed the shadows, reduced the gradient, and moved the inscription “by Google” to the right.
In 2010, the service revamped the home page and did a small logo redesign to match the recently updated Google logo style.
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